Live Demo · For Halfords

Score a Halfords customer. See the next best action.

Adjust the profile — vehicle age, MOT window, Motoring Club tier, bike ownership, EV. The models re-score in real time and the decisioning layer ranks the single action most likely to move the P&L.

Try a preset:

Customer profile

Halfords input features

Tenure with Halfords (months)36

Annual spend (£)320

Vehicle age (years)6

Months to MOT (negative = overdue)2

Days since last visit60

Motoring Club tier

Bike on file

EV owner

Channel preference

Next best action

MOT booking reminder — Autocentre

MOT in 2mo6yr vehicle

0.92

probability

Ranked actions

All Halfords candidates, scored

10 actions

1
MOT booking reminder — AutocentreAutocentre
0.92
2
Motoring Club — upgrade to PremiumMotoring Club
0.62
3
Winter health check + tyresAutocentre
0.57
4
Motoring Club retention — benefit reminderRetention
0.28
5
Suppress contact (fatigue guardrail)Service
0.26
6
EV transition — service plan + charger bundleEV
0.18
7
Motoring Club — join Essential (free trial)Motoring Club
0.01
8
Bike Care — 12-month service bookingCycling
0.01
9
E-bike battery diagnosticCycling
0.01
10
Home EV charger installation quoteEV
0.01

Illustrative model. Production Halfords deployment uses calibrated ensembles, uplift adjustment, Autocentre capacity constraints, and contact-fatigue guardrails before ranking.